Good Wolf is an upcycles brand rooted in advocating for people, animals and planet.
Hannah has always loved thrifting as a means to "do her part" in limiting the amount she buys new items. She recognizes that the fashion industry is largely...awful.
Often filled with trends discarded as fast as they were purchased. Resulting in insurmountable waste circulating around the planet.
And wolves? At the core of just about everything she does. Wolves are complicated, misunderstood and even feared. Often completely divided in public opinion; wolves are perhaps the most polarizing animal on the planet.
Good Wolf, while not a solution, aims to be a step in the right direction for both things. A positive affirmation, if you will, for wolves and taking discarded, gently loved pieces and reimagining them into new, one-of-a-kind treasures to cut back on global garment waste and add a bit of thoughtfulness back into the fashion industry.
Every item is wild-minded. An ode to the wilderness and the wild lives that call it home. With a special emphasis on wolves, of course.
Every piece of every Good Wolf Drop is one of a kind. That means no one will ever have the same product as you. That's pretty darn special.
Every item is intentionally hand-picked, curated and sewn by Hannah. No item is perfect but that's what makes them all the more special.